Starting a business is always a challenge. There are many research and market analysis involved. The initial period will be full of trial & error and some ideas may even become a huge disaster. Those are the testing times.This is where marketing comes into the picture. It means selling of a company/business product or services. It may be direct/ indirect. Yet, it became out of trend with a high demand for Digital Marketing slowly picking up. It refers to trading with the help of digital technologies. In today’s world where full information is gathered from social media and other mediums, it is essential to run the business that aligns with the technological advancements.

Digital marketing uses mainly the internet that is extremely crucial for survival. Be it mobile phones or laptop, every small or large gadget is pivotal. They help to create and communicate any product from the producer to the end consumers. There has been tremendous development in the 21st century and again recently with the humongous acceleration in the usage of digital technologies, almost every business is made to create a separate department for this new-age phenomenon.

What are the types?

• Search Engine Optimization: It is defined as improving and accelerating the traffic or the number of visitors of a website by increasing its visibility to the users when it is being searched.
• Social media: This type uses social media to boost a product or service. It includes Twitter, which people handle to update short status and updates, Facebook, Instagram, LinkedIn, and even WhatsApp is being used for developing the business.
• Pay-per-click advertising: This type of marketing is used predominantly. It involves a company that advertises on a website to promote. When any user clicks on that advertisement on that website, it contains monetary value and for that, the company has to pay money.
• E-Mail: This is a very popular type. It is used to send any important or commercial messages to communicate with many groups of people. The mail generally contains details of products in a way of promoting it. Even from the earlier days, it was being developed and today it is being used for every operation.
• Influencer: A type of Social Media Marketing that uses known celebrities, influencers, or famous personalities who have adequate knowledge about the product to endorse them.

These forms can be used to enhance the business online and also to engage the customers who play a major part in the development. As it issaid- ‘Consumers are the King’.