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How to Create a Successful Instagram Contest: Tips for Increasing Engagement and Followers

It’s no secret that Instagram is one of the most popular social media platforms today. It was once only a mobile photo sharing app, but it has grown into a social media juggernaut and is currently one of the most engaging apps that exists on the market today. In fact, according to Forbes, it’s even more engaging than Facebook. Purchasing instagram followers can help you establish your brand as an authority in your niche, which can lead to more business opportunities.

Here are tips for creating a successful Instagram contest:

Create a Call to Action

Possess a call to action on your Instagram page to boost engagement and not only get you more followers, but also increase your chances of getting more likes, comments and shares by encouraging more followers to take action.

Post once a day

No matter how great your content is, if you post more than once a day, your followers will be annoyed. They’ll feel overwhelmed and never know when to expect another post. However, posting too little will also not help attract more followers, as people need to know that you exist in order to like and share your content. A great frequency is around three times a day.

Show Your Personality

People want to see personality, just like they would want to see it in a person. When you show your personality and how you feel about others and you make it very clear that you are approachable, your followers will feel good about making the first step toward contacting or interacting with you.

Post Creative Content

People follow you to see what you post, not just shoot. To create interest, share interesting content that is also engaging when shared.

Followers are Important

Followers are important for your Instagram account as they’re the ones that decide whether or not your followers will follow you back and also help increase your following by helping others discover your profile. You should be following popular instagrammers and brands anywhere from 30 to 50 people who have over 15k followers.

Include Photos

A photo is one of the best ways to show your followers what you love. By posting photos, you’ll create a sense of familiarity and trust in your followers that you’re authentic and will share good quality photos.


Be Responsive

Your followers are looking to interact with you by liking, commenting and sharing your posts. When they see that you’re not responding to their comments or likes, they’ll think that you’re not interested in them and this will make them less likely to interact with you or your posts.

Followers are Important

You need to be following popular instagrammers and brands who have over 30k followers in order for them to see your profile and for them to follow you back.

You don’t Need to be Famous

Having a model with thousands of followers isn’t always necessary to have a very successful Instagram contest. In fact, having an unknown person with a few thousand followers can sometimes do better than a celebrity.

Use Hashtags

You want to use between 6 and 10 hashtags that are relevant to your brand, contests and photos you’re posting in order for people to discover you easily through your posts.


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