The digital strategy agency you plan to hire must understand the importance of adding creative and attractive values ​​to your marketing campaigns.

If you have not yet hired a digital marketing agency, but plan to hire it, you should test the agency’s skills to effectively manage all its responsibilities.

Let’s now look at the 5 skills that a digital strategy agency should have,

Skill 1:

Any digital marketing agency should use data analysis because it fully complements their marketing goals. In this era, when Big Data plays an important role, the success of the campaign depends on what you do with the available data, and the agency needs to implement various methods such as data mining, data visualization and text analysis like in www.zaafarany.com in order for the Campaign to be successful.

Skill 2:

The agency must have expert knowledge of paid advertising on social networks. Although social media is a channel that can be used for free brand advertising, paid advertising has now accelerated the pace on platforms like Facebook. This makes it important that advertising carried out through these channels is carried out correctly, with a deep knowledge of logic. Therefore, a marketing agency should have a good understanding of social media marketing.

The team must have

• The right skills to use the Facebook Analysis Tool for information
• Underestimation of “Power Editor”
• Experience accurately processes oCPM offers
• The ability to create attractive images and use them for marketing, etc.

Skill 3:

A digital marketing agency must have qualified employees who can not only conduct email marketing campaigns, but also analyze them effectively. Until the last few years, email marketing was pretty straightforward, but now marketing managers can use it as a tool to study bounce rates, open rates and conversions. They should also understand that some of the best deals come through email marketing.

Skill 4:

Any digital marketing agency should focus on the 2 most important sections of SEM. The agency should take care of optimizing the site, blog and create quality content, as this helps to improve organic search. They must also deal with PPC or pay-per-click marketing using Google AdWords.

Serious efforts are needed to help the company get a high ranking in search results. To get the same, a well-planned marketing strategy is required, and this cannot be ruled out, since it helps to generate the maximum share of traffic on the site.

Skill 5:

The digital agency also needs to have skills appropriate to the modern digital marketing platforms and tools used. Experts should also keep abreast of Google’s changing algorithms and learn about new tools or technologies released. In this way, they can generate amazing results in the form of traffic and increase the visibility of the online brand.