With the launch of Instagram, photo sharing has received a big social update. With over 80 million users, the Instagram app has grown in popularity. Users enjoy adding special effects and cool filters to their images before sharing them with friends and followers.
Businesses will begin using this new form of social media to advertise their business and grow their following. People respond positively to strong visual images, so sharing photos of products and even employees will make them feel more connected to you. Brand loyalty is fostered by this form of marketing.
Here are few techniques to look at:
Geotagging
Users can now tag a particular location with their photos, which are saved to a personal picture chart, thanks to Instagram’s new update. You should share these with your followers.
If you have a physical location or if you move across the city, state, or world, this is ideal. If you have a booth at a local craft fair or another vendor gathering, take a picture and sign your place to let your followers know where you are.
Inside look
The whole point of social media is to share. Make sure you’re allowing your fans and followers to connect with them on a more personal level. Take photos of the employees in the building. To give them a sneak peek at upcoming items, take photos of them. Take pictures along the way if you’re on the road. To make followers feel like they’re a part of the brand, give them a glimpse behind the scenes.
Use Hashtags
You must understand how powerful hashtags can be when it comes to sharing. You should apply the same technique to your Instagram pictures. To know about hashtags, click to read more. Make it easy for people to find you by using hashtags related to your company or industry.
Encourage the user images.
People who are already using your items should be encouraged to take a picture with them and tag it with one of your hashtags. This will demonstrate how to use your goods and how satisfied your customers are with your brand.
Promote Your Events
Take pictures and tag your location if you’re going to a trade show or conference to let your followers know what’s going on with your business. If you’re having a big sale, take a picture of your sales flyer and share it with your followers. This is also a fun way to make your fans feel special because you can give them a VIP discount that is only available to Instagram users. Use your imagination while working with them.
