Without any form of advertising or marketing, no one would know about your business’ products or services. To get the word out about your company’s offerings, there are different ways to go about sending information to consumers. Albeit there are tons of choices available on how you can go about marketing and advertising, your options can fall under two major categories: traditional marketing and online marketing.
The Difference between Traditional Marketing and Online Marketing Channels
The most noticeable difference between online marketing and traditional marketing is the method of distribution.
When you opt for traditional marketing, there are different mediums to choose from, and these may include the following:
- Billboards and signage
- Direct mail
- Brochures and fliers
- Banners on establishments
- Newspaper and magazine ads
- Radio and television commercials
As for online marketing, it mainly uses digital means to get the word across to your targeted audiences. Nowadays, social media is one of the most popular ways to publicize content, and there are even a significant percentage of businesses with an online presence use the power of social networking portals to distribute information about their products and services, and YouTube has been a well noted medium among them,. Some popular online content distribution methods include:
- Writing articles
- Blog posts (either to your own website or as a guest poster)
- White papers and eBooks
- YouTube channels
- Email newsletters
- Videos, podcasts, and webinars
Out of the online marketing methods mentioned above, creating videos and posting them on popular streaming websites such as YouTube can grant your website with dozens, to hundreds, to even thousands of visitors per day.
While these are your different options for marketing and advertising, know that all of them come with their fair share of advantages and disadvantages. YouTube had already caught a top place among Social Medias, through which people can boost their Business outreach..
The Cost of Marketing
Many businesses, especially start-up firms that only employ traditional marketing methods might be in for a rough start. It is because advertising options such as radio and TV advertisements cost a lot of money.
On the contrary, start-up companies can take advantage of the power of the Internet to spread the word to audiences through low-cost means. Some methods of online branding can even be free of charge, particularly if the person in charge of the online marketing operations already has the necessary level of expertise to spread information about the business to targeted markets. For example, posting a YouTube video is free, but creating one video might require an expert’s touch. Through such well created video, you will be able to show off the real face of your Core Business.
Of course, companies can also opt for paid online marketing methods to help gain more viewers and audiences, along with precision targeting for their markets. Albeit named as paid services, these online marketing methods are still less expensive than most traditional marketing strategies and tactics.
What to Choose
So now the question is, which marketing method do you prefer? A follow-up inquiry would be how much are you willing to spend to make your marketing and advertising strategies successful?
If you’re a startup firm, then perhaps online marketing methods might suffice for now, and you have the appeal of YouTube, which can really make your customers follow your products, services or may be something bigger. You might want to mix it up with traditional advertising means once your company attains more income in the future.