Coffee – who doesn’t love these little bunch of beans? Who doesn’t wish to taste their oozing goodness? Who doesn’t LOVE to wake up early in the morning with the smell of FRESH and DELICIOUS tasting coffee? Everyone LOVES it.
But other than that – coffee drinkers, who are the primary consumers of coffee, want or wishes for more. They require a fair trade of coffee either from the branding company OR from retail stores. Unbeknownst to all, there is a growing craze of fair trade products. As define, fair trade certification is given by an organisation called Fair Trade international. Not only are these individuals – or YOU, for this matter – are considering buying lovely tasting coffee but there’s also a support for fair trade here and there.
The organisation certifies various products like coffee, sugar and chocolates based on strict standards that encourage environmental sustainability, abolition of child labour and rights of the labourers in the manufacturing units. Fair trade also protects small farmers from the market ups and downs by providing a minimum price guarantee and credit facilities at affordable rates. This means that with Fair Trade Products, the farmers have the ability to protect their farms from damages and they can also improve along the way for growth. In total, consumers are helping small farmers to sustain their livelihoods and also help sustain the environment and protect child rights.
The next question that comes to mind is where to buy Fair Trade coffee?
Fair trade coffee simply means the coffee that is certified as being compliant to the stringent Fair Trade standards which aim to create trading partnerships with the coffee bean farmers based on mutual respect and dialogue. These partnerships help in maintaining the livelihoods of small coffee bean farmers. It gives them equal chances to compete in the international markets. The coffee bean farmers also use environmental friendly and sustainable practices in the cultivation of coffee beans, thus, we arrive to the question of where to buy Fair Trade coffee? There are a large number of coffee roasters in the USA like Nectar of life coffee roasters, who only deal with organic and Fair Trade coffee. They procure the coffee from the co operatives associated with Fair Trade and sell freshly ground coffee of the best gourmet quality.
It is always advisable to buy Fair Trade coffee because it helps in preserving the environment as the cultivation methods used are environment friendly and eliminate use of dangerous fertilizers and chemicals that harm the soil. Since most of the fair trade coffee is organic it helps to improve your health and it tastes better as the producers maintain the standards required for certification. Fair trade directly works with the farmers and eliminates the middle men, so by buying a fair trade coffee you contribute for the betterment and building of the local coffee bean farmer’s community.